KOTINOS
At Kotinos our mission is to expand the reach of sports and break barriers with creativity.
We accomplish this by leveraging strategy and partnership, connecting potential with opportunity, and energizing the spirit of excellence.
THE KOTINOS D.R.I.V.E

Discovery
We uncover hidden potential, identify opportunities others overlook, and build a solid foundation for success.
For Kotinos, every achievement starts with curiosity and a commitment to finding the best path forward.
Reach
We connect ambitions to actionable strategies, ensuring every opportunity is maximized.
At Kotinos, we aim not just to meet expectations but to surpass them, delivering results that matter.
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Industriousness
Through focused effort, adaptability, and relentless dedication, we execute strategies with precision and care.
At Kotinos, we don’t just work hard; we work smart to deliver lasting impact.
Vision
It’s how we align every step with long-term goals, ensuring that progress is meaningful and sustainable.
At Kotinos, we look beyond the immediate, creating strategies that endure.
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Excellence
It’s about holding ourselves to the highest standards in everything we do.
For Kotinos, excellence isn’t an outcome—it’s the way we work, every single day.

George, former NIKE UK Football Director, managed a $100M budget, securing $1B+ in revenue. A sponsorship and commercial strategy expert, he now leads representation at Kotinos, leveraging his global network to drive lucrative deals and elevate brand partnerships.

Kamran leads high-impact projects across the Middle East, specializing in risk management, policy design, and strategic transformation. His ability to align stakeholders and implement data-driven solutions ensures Kotinos’ consulting services are cutting-edge and effective.

Jerome brings elite athlete insight and global football experience to strategic partnerships. As a Jerome Boateng and 2014 FIFA World Cup winner, he offers deep knowledge of the sports ecosystem. His global profile helps drive partnerships, unlock opportunities, and expand collaborations.

Ali, a sponsorship expert, has secured global partnerships across sports, entertainment, and media. His strategic mindset, market expertise, and ability to drive innovation in sponsorships and endorsements fuel growth for clients and Kotinos alike.

Vandana, a Certified Management Accountant with 20+ years in finance, ensures Kotinos’ fiscal health. Her expertise in financial structuring, governance, and operational strategy strengthens long-term sustainability and ensures financial excellence.

Sobhy is a strategy and commercial leader with 9+ years of experience across sports and public sector advisory. He has led projects in governance, operating model design, and commercial transformation. His experience across SEF, PwC, and EY strengthens Kotinos’ ability to deliver impactful consulting solutions.

Salma leads Kotinos’ Research & Data Unit, focusing on economic strategy, AI-driven analytics, and data-led decision systems. A Yale and Oxford trained economist, she has led national-level research across government, academia, and the private sector.

Anas is a Manager in Kotinos’ Consulting division, with experience in engineering, strategy, and program delivery. He has supported national initiatives with senior stakeholders across planning and execution. His work includes multi-agency projects, data reporting, and operational transformation.

Zaina is an expert in governance, compliance, and project management, designing strategies that enhance corporate performance. Her ability to navigate complex regulatory landscapes ensures clients optimize operations and achieve sustainable success.

Yusuf specializes in media relations, influencer marketing, and public relations. His ability to craft compelling narratives, secure high-impact partnerships, and amplify brand visibility strengthens Kotinos’ industry influence and market positioning.

Zaid specializes in strategic planning, corporate structuring, and process optimization. His expertise in procurement, risk assessment, and organizational efficiency ensures that clients streamline operations and gain a competitive edge in their industries.

Aliya focuses on long- and medium-term strategy, with experience spanning banking, energy, culture, and the public sector from her time at McKinsey & Company. As an Olympic sprinter competing for Team Jordan, she brings the discipline, precision, and drive of elite sport directly into her client work.

Kareem focuses on athlete recruitment, partnerships, and sponsorship strategy, connecting global sports talent with brands and organizations across the Middle East.
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Rafic, a strategic marketer, crafts impactful branding, sponsorship, and media campaigns. His expertise in audience engagement, digital strategy, and content monetization helps Kotinos expand its influence in the sports, entertainment, and media sectors.
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Peter, a sponsorship expert, secures brand-athlete partnerships that enhance commercial value. His results-driven approach and industry insights elevate clients’ market impact, positioning Kotinos as a leader in the sports representation sector.

Rahaf specializes in innovation, digital transformation strategy, and product design. Her consulting experience enables organizations to launch large-scale initiatives and optimize operations that enhance service quality, improve beneficiary experiences, and drive sustainable strategic impact.

Dana specializes in social media strategy, optimizing brand visibility and engagement. Her ability to craft innovative digital campaigns, leverage influencer marketing, and drive audience growth strengthens Kotinos’ online presence and brand value.

Sima specializes in sports marketing and athlete representation. With an elite athlete background and sports management experience, she develops partnerships, marketing initiatives, and brand strategies that drive visibility and long-term value.

Sammy specializes in brand partnerships, supporting collaborations between athletes and brands that enhance commercial value. His background in marketing helps identify opportunities that strengthen brand visibility and contribute to the development of Kotinos’ commercial partnerships.

Specializing in video production, Yassine directs and produces media that elevate brand stories and deliver a lasting visual impact. With expertise in concept development, shoot direction, filming, editing, and storytelling, he crafts compelling content that engages audiences.

Omar is an HR professional, specializing in people and processes. With expertise in administrative operations, policy documentation, and cross-functional coordination, he enhances Kotinos’ organizational efficiency and ensures project success.

Alan, a seasoned strategist, has led governance and development initiatives at Aspire Academy and Lusail SC. His expertise in performance optimization, policy creation, and business transformation helps Kotinos capitalize on emerging sports opportunities.