In-Person event
Championing Women’s Sports Leadership
Join Atheema this November to celebrate, empower, and transform the future of women’s sports in MENA. Connect with trailblazers, challenge barriers, and inspire the next generation of leaders.
Date
Nov 9 – 11, 2025
Location
Crowne Plaza RDC Riyadh.
Atheema is where tradition meets transformation
Kotinos and the Ministry of Sports of Saudi Arabia are preparing for a landmark event this November where we celebrate and spotlight women in MENA sports. Thought leaders, athletes, and change-makers converge to inspire, challenge norms, and shape the future of women’s sports leadership.
What is Atheema ?
Atheema is an event series
created by Kotinos in partnership with the Saudi Ministry of Sports, dedicated to elevating the role of females in the sports ecosystem across the MENA region.
Emerging at a transformative moment in regional history, Atheema is conceived as the premier platform for convening elite athletes, policymakers, industry leaders, and cultural voices to celebrate achievements, address barriers, and co-create actionable pathways for women’s leadership in sport.
Anchored in the region’s rich cultural heritage, this initiative seeks to embed female representation into the core of policy, media, education, and business systems.
Emerging at a transformative moment in regional history, Atheema is conceived as the premier platform for convening elite athletes, policymakers, industry leaders, and cultural voices to celebrate achievements, address barriers, and co-create actionable pathways for women’s leadership in sport.
Anchored in the region’s rich cultural heritage, this initiative seeks to embed female representation into the core of policy, media, education, and business systems.
Why Atheema is an Important Event Series
Women’s sport in the MENA region stands at a critical inflection point
Despite remarkable progress, systemic barriers remain—from underrepresentation in governance to limited investment and uneven cultural acceptance.
Atheema is designed to meet this moment. It is a strategic platform that reframes women’s sports as a driver of socio-economic transformation, convening influential voices to challenge norms, highlight progress, and generate solutions.
By fostering genuine cross-sector dialogue, Atheema aims to position female athletes as more than participants but as leaders and catalysts for regional development.
Atheema is designed to meet this moment. It is a strategic platform that reframes women’s sports as a driver of socio-economic transformation, convening influential voices to challenge norms, highlight progress, and generate solutions.
By fostering genuine cross-sector dialogue, Atheema aims to position female athletes as more than participants but as leaders and catalysts for regional development.
What Are the Objectives of Atheema?
Atheema is built around clear, outcome-focused goals:
Amplify Female Athletes’ Voices
Share authentic success stories and challenges to inspire and educate.
Showcase Sectoral Progress
Document and highlight the rapid evolution of women’s sports across MENA.
Mobilize Private Sector Engagement
Attract corporate investment by presenting women’s sport as a strategic growth opportunity.
Address Systemic Barriers
Facilitate solution-oriented dialogue among key stakeholders.
Inspire the Next Generation
Elevate role models who motivate young talent and drive cultural change.
Event Discussions
Topics are chosen to deliver real impact, guided by
Strategic alignment
Audience relevance
Credible speakers
Tangible outcomes
Themes include:
Topics are chosen to deliver real impact, guided by:
State of women’s sport in MENA.
Exploring access, leadership, and equity to advance women’s sport across the region.
Tradition and modernity.
How MENA women athletes honor heritage while redefining empowerment through sport.
Driving investment
Unlocking the economic potential of women’s sports through strategic capital and sponsorship.
Boosting media visibility.
Reclaiming space for women athletes through powerful, inclusive storytelling.
Athlete-led social impact.
Showcasing athletes as leaders driving change in education, community, and policy.
The 5 Panels
Meet The Gold Medal Panelists
Women in Sports Governance
Examining strategies to increase female leadership in federations, clubs, and boards.
Mr. Ahmed El Dosary
CMO at good
Mr. Youssef El Dosary
CEO at amazing
Mr. Nasef El Dosary
CEO at Cool.Com
Mr Waseem Al-Kashen
CEO @ Nike Arabia
Women in Sports Governance
Examining strategies to increase female leadership in federations, clubs, and boards.
No items found.
Women in Sports Governance
Examining strategies to increase female leadership in federations, clubs, and boards.
No items found.
Women in Sports Governance
Examining strategies to increase female leadership in federations, clubs, and boards.
No items found.
Women in Sports Governance
Examining strategies to increase female leadership in federations, clubs, and boards.
No items found.
Sign Off Letter
Stay Informed. Stay Inspired.
Atheema is more than an event; it is the launchpad for an ongoing movement to advance visibility, equity, and leadership for women in sport across the MENA region.
We invite you to sign up for our newsletter and stay up to date with the insights, partnerships, and discoveries that will emerge from this conference.
Join us in reimagining what is possible and building a future where women in sport lead the way.
We invite you to sign up for our newsletter and stay up to date with the insights, partnerships, and discoveries that will emerge from this conference.
Join us in reimagining what is possible and building a future where women in sport lead the way.
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